K.SS
Evolving a creative identity to unite photography, culture, events, and community through curated experiences.
Challenge
Originally designed as a personal identity for a filmmaker and photographer, the brand expanded into creative direction, event curation, and community building. The existing identity no longer reflected its evolving role.
The goal was to preserve the personality of the original mark while creating a more cohesive system built around connection, culture, and curation.
These three principles became the foundation of every design decision throughout the project.
Design Exploration
Rather than starting from scratch, the redesign focused on evolving the strongest aspects of the original mark while introducing a clearer visual relationship between connection, community, and curation.
Black Version
White Version
Profile Icon
Represents gathering, focus, and connection.
Creativity • Expression • Cultural Energy
Editorial • Curated • Refined
Structure • Contrast • Clarity
Inter
Medium / RegularCreative Direction
Photography
Events
Community
Website Landing Page
spotlight flyer
artist spotlight
event poster
advertisement
Instagram Profile
LOGO AD
visual atmosphere and community documentation
Outcome
The final identity transformed K.SS from a film-focused personal brand into a flexible creative platform capable of supporting photography, creative direction, cultural events, and future collaborations.